Business intelligence for small businesses

See what's working. Do more of it.

You built a business that works. We connect the tools you already use — QuickBooks, Square, Shopify, your spreadsheets — and build a dashboard that shows you where the money is, where the momentum is, and where a small change pays off.

Typical first dashboard live in 3–4 weeks · No new software to learn
What we build

Three dashboards that turn what you already know into what you can act on.

You already have a feel for your business. These dashboards put numbers behind that instinct so you can grow with confidence. We start with one and tailor it to you.

Refreshes daily · Owner + bookkeeper

Cash & profit

Where your profit comes from and how much room you have to invest in the next thing — clear at a glance, no spreadsheet digging.

  • Cash & growth runway13 wk
  • Profit by product or jobmargin
  • Money coming in this monthtiming
Refreshes hourly · Owner + sales

Sales & customers

Who your best customers are, what brings them back, and where the next ones like them will come from.

  • Sales by day, channel, locationtrend
  • Repeat vs new customerscohort
  • Clients ready for a follow-upopportunity
Refreshes daily · Owner + ops

Operations

Appointments, inventory, and staff hours in one view so you can find the easy efficiency wins and keep the good days rolling.

  • Bookings & no-show rateweekly
  • Inventory turns & reorder timingoptimize
  • Labor cost vs revenueratio
Examples

What a dashboard actually finds.

Three sample businesses, three real-world questions. The numbers below are invented, but the kinds of answers are exactly what we look for in your data.

What the data showed

The 1–3pm lull was the best growth window.

Morning is maxed out. The afternoon has open counter space, staff already on the clock, and customers who spend more per visit when they do come in.

What the data showed

Water heater installs earn twice what emergency calls do.

The owner assumed emergencies were the money-maker because the invoices are big. Per hour of crew time, planned installs won by a mile.

What the data showed

Returning customers drove the whole fall surge.

New foot traffic was flat. The growth came from people who'd bought once before coming back for the new collection, and spending more than twice as much.

All businesses, names, and figures on this page are fictional examples. Your dashboard is built from your own data.

We connect to
  • QuickBooks
  • Xero
  • Square
  • Shopify
  • Stripe
  • Google Sheets
  • Excel
  • HubSpot
  • Jobber
  • Toast
How it works

From first call to live dashboard in about four weeks.

01 · Weeks 1–2

Discover

Two calls and a look at your books. You tell us what you'd love to know about your business; we map where those answers already live in your current tools.

02 · Weeks 2–3

Connect

We hook up your accounting, sales, and spreadsheet data. Read-only access, nothing changes in your systems.

03 · Weeks 3–4

Build

We build the dashboard, then review it with you twice. If something looks off, we work through it together until it's right.

04 · Ongoing

Handoff

You get a secure login. Data refreshes on its own. We check in monthly and add views as the business grows.

Pricing

One fee to build it. One flat subscription to keep it working.

Every engagement has two parts: a one-time build fee that gets your first dashboard live, and a monthly subscription that keeps it updated, maintained, and growing with your business. No per-seat surprises.

Step 1 · Initial project

Build fee

One-time · quoted after your free data review

Covers everything it takes to get your first dashboard running: discovery calls, connecting your data sources, building and QA‑ing the views, and handoff. Paid once, up front.

  • Discovery and data mapping
  • Read-only connections to your tools
  • Dashboard build with two review rounds
  • Secure logins and handoff
Step 2 · Ongoing

Subscription

Monthly · starts when your dashboard goes live

Keeps the dashboard accurate and useful after launch. Data refreshes automatically, we fix anything that breaks when a source changes, and we keep building on it as your goals evolve.

  • Automatic data refresh and hosting
  • Maintenance when sources or tools change
  • New views, KPIs, and alerts as you need them
  • Analysis and review calls (plan-dependent)

Build fees typically scale with the number of data sources and dashboards. Cancel the subscription anytime and keep the last version of your dashboard.

Subscription · Starter
$500/month
One dashboard, up to 2 data sources. Right for a single-location shop or solo service business.
  • Cash & profit or Sales dashboard
  • Daily refresh
  • 2 user logins
  • Email support
Start with Starter
Subscription · Multi-site
Custom
Several locations, franchises, or a business with its own database. We scope it with you.
  • All three dashboards, per location
  • Roll-up owner view
  • Unlimited logins
  • Priority support
Talk to us
Free opportunity review

Tell us what you'd like to grow.

We'll look at your current tools and send back a short note on the opportunities a dashboard could surface for you — before you pay anything. No pitch deck, no pressure. Keep doing what you're doing; we'll help you see it clearly.

ryan@brooksanalytic.com
Huntsville, AL · working with clients nationwide
Instagram · @brooks_analytics →